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At g-graphic we have already built the creative practices of tomorrow for our partners, but tomorrow is a moving target. We integrate ourselves into communications teams in a way that is unprecedentedly agile, we are quick to market and critically understand what in-house teams need.
Over a 14 year period we have crafted a highly effective process for growing brands, starting with a free Discovery Workshop and ending with bringing great ideas to life. Here is a roadmap of the integrated services that we provide:
The silver bullet is learning, then sharing that knowledge. Our teams spend 20% of their time on self-advancement and improving their skillset - no compromise.
We’re creating a world of virtual interactivity, alternate realities, unprecedented interaction and user experience.
Work when you want, how you want. Take a sabbatical, come back refreshed and more creative. Death to 9 to 5!
Infographics aren’t the only reason creatives love data. It tells us what’s going to work. Our studio is about knowing what’s going to move the needle.
Upfield challenged us to develop a documentary series, A Better Plant-Based Future, to promote plant-based eating, including plant margarine.
Informed by research, we came up with a campaign strategy focused on working with micro-influencers to tell unexpected stories about the “unsung heroes” of the plant-based movement.
Following a pilot launch with an AI partner, Automated Creative (AC), we officially launched the campaign on June 10 across a range of digital channels, including: Instagram, Twitter, YouTube, and VICE news and social channels.
The campaign was a huge success and proved the value of using micro-influencers to achieve tangible business outcomes.
